Setting Objectives & Measuring Success

This lesson will help you to analyze your current internal communications, set realistic goals and measure success.

To successfully implement Beekeeper, it’s important to understand your current internal communications landscape really well.

Let’s think about what aspects you need to consider...

Your Current Internal Communications

Content

What kind of information do you usually share with your colleagues? E.g.  Leadership announcements, business performance updates, team updates, staff changes, information about events, health & safety alerts, birthday / anniversary announcements, operational updates, etc.

Communication channels

How do you reach your colleagues with this information? E.g. Email, SMS, messaging app (such as WhatsApp), intranet, bulletin boards, posters, flyers, meetings (face-to-face or video conferences), etc.

Challenges

What challenges are you hoping to address by implementing Beekeeper? E.g. Increase speed, availability and transparency of communications, encourage 2-way communication, improve collaboration, etc.

Click here to download a simple template for capturing the current state of your internal communications before moving on to setting objectives for where you want to get to.

Once you’ve analyzed your current internal communications, it’s time to set some SMART objectives...

Setting Objectives

Being clear about the goals you are trying to achieve by implementing Beekeeper will help you:

1. Align the team and wider organization around the purpose of using Beekeeper
2. Measure success and benefit to the business

A commonly used framework for objective setting is SMART:

• Specific - what result will you deliver?
• Measurable - how will you measure progress and track outcomes?
• Achievable - is it reasonable to think you could achieve the goal?
• Relevant - is the goal linked to your overall business goal? Is it worthwhile?
• Timebound - when must the goal be achieved by and what is driving that  deadline?

Examples of SMART objectives:

• Employee engagement survey score improved from XX% to XX% ‘satisfied or very satisfied’ in Q3 survey
• Staff turnover reduced from XX% to X% by MM/YYYY
• Customer ratings improved by XX% by MM/YYYY
• % of unmanned shifts reduced from X% to X% by MM/YYYY

Using Beekeeper as your internal communications platform can help you achieve goals ranging from fulfilling fundamental compliance requirements to building or improving your company cultures and values. 

Brand Culture and Values

• Build/improve culture
• Launch new brand
• Improve brand awareness

Engagement

• Increase employee engagement
• Improve employee recognition
• Increase participation at company events

Communication and Collaboration

• Improve reach of internal communications
• Improve quality & consistency of internal communications
• Increase two-way communication

Operational Processes

• Improve new hire onboarding experience
• Improve employee training 
• Improve shift and work schedule deployment

Compliance and Risk Management

• Eliminate use of personal email, text messaging, private social media
• Improve Health & Safety awareness and procedures
• Improve communication during a crisis

Setting Usage Goals

When you first start to use Beekeeper, you’ll most likely want to set a goal for, and measure:

• Activation rate: the percentage of created users who become active (log in at least once)

Next, you’ll want to know who keeps on using it:

• Daily Active Users: Active in the last 24 hours
• Monthly Active Users: Active in the last 30 days
• Stickiness: Percentage of your Monthly Active users who were also active in the last 24 hours

Goals for activation and usage could look something like this:

• Activation rate: Hit 80% Activation 6 months after the first rollout
• Stickiness: Have 60% Stickiness 6 months after the first rollout

Download a SMART Business Objectives template

The next lesson will be ‘Ideas to Help You Meet Your Objectives’