Ideas to help you meet your objectives

This lesson will suggest ways of driving adoption and usage of Beekeeper and give you ideas of how to meet your business objectives.

Firstly, let’s think about how we could drive usage and adoption of Beekeeper.

Ideas for Driving Adoption & Usage

Activation

Introduce Beekeeper during company meeting (Town Hall, All-Hands, All-Company etc.)
Beekeeper launch day; build anticipation
Help booth to get employees onboarded, download the app
Cheat sheet on how to use Beekeeper
Regular digests with most popular posts sent by email
Show live stream on screens in the workplace
Include in orientation for new employees
Cascade via leadership

Participation

Set the example for end users: share various examples of ways you’d like Beekeeper to be used
Leadership leading by example, liking, commenting and posting
Use dashboard to manage participation
Contests to promote activity

Chats

Create chat-groups ready to use (use existing Whatsapp groups to set up groups in Beekeeper)
Establish desired use for the chat and get conversation going
Stop using WhatsApp/ texts and be disciplined about it

Stickiness

Leadership buy-in
Use Beekeeper for all important communication and operational information (sole communication tool)
Integration with other systems
Send tips / reminders following training sessions
Formal recognition program
Reward posts with most likes (employees have an incentive to drive their colleagues to the platform)
Use in-line translations for employees that don’t speak the official language

Now, let’s take a look at some ideas for driving specific business objectives.

Build / improve culture

Enable open and transparent two-way communication
Encourage recognition of effort and achievements
Provide a platform for, and encourage, collaboration
Set up labels for company values and encourage employees to use labels when posting to re-inforce how values are lived day-to-day

Increase employee engagement

Communicate in a transparent way about company wide goals and achievements and make it clear to teams and individuals how they fit into the broader picture and how they contribute
Provide a channel for employees to have a voice, suggest ideas and feel listened to
Recognize employee/team achievements - informal recognition (leaders setting the example recognizing team members and peers), create #thankyou label/recognition scheme, employee of the month, our heroes, living our values award scheme etc.

Increase participation at company events

Inform/invite employees using campaigns
Include employees in planning by using polls / surveys to understand what they want to get out of the event
Create buzz around events by posting pictures/videos
Post-event survey to improve for the next time

Connect people, teams and ideas

Platform for geographically or functionally dispersed teams to connect around projects & ideas
Innovation stream where people can get involved in new ideas early; #innovation label, recognition for innovation
Encourage best practice sharing: #bestpractice label, best practice sharing stream, best practice sharing awards

Enhance new hire onboarding

Worker Bees to welcome new hires and introduce them to various important information or policies to review and sign
New hires introducing themselves in a post, warm welcomes from colleagues
Explore content on platform during new hire orientation to get good insights into what is going on in the company

Improve communications during a crisis

The next lesson will be ‘IT Planning’. See you there!